Sally O’Sullivan,

Mustang Copy

PERSUASIVE COPY FOR PROFITABLE BUSINESS

Transform Your Marketing
With Powerful Copy That Sells

Need a copywriter? Find out how to maximise your return on investment with my FREE report: Discover the 5 Profitable Powers of Persuasive People: Everything You Should Know Before You Hire Your Marketeer

Need a copywriter? Discover the 5 Profitable Powers of Persuasive People: Everything You Should Know Before You Hire Your Marketeer

Blog

Sunday Times Clanger

sundayTimes

Bizarre, badly-written, and more than slightly twee: I just had to share this clanger from the Sunday Times Culture Magazine (20/10) with you.

My lazy Sunday pub lunch was rather disturbed when I came across this direct response ad for The Writer’s Bureau. Drawn to it out of natural interest, I was aghast to read something of this ilk in what is usually a high-quality paper.

Aside from the grammatical errors that disrupt the tempo and flow, exceptionally clumsy sentences, missing words, misplaced punctuation (don’t get me started on unnecessary CAPITALS and exclamation marks!), inconsistent narrative and use of the passive voice, I find the quaint tone of the whole thing rather odd. It’s out of place not only with the publication in which it appears (the irony of the first sentence in the second paragraph did not go unnoticed), but also for the profession about which it was published.

Is it a joke? Or a test? Is it autumn’s answer to April Fool? Was it written by an undergraduate, rather than postgraduate, of the course? I really was very suspicious of the whole thing. Baffled, I showed the article to my partner who swiftly agreed it was nonsensical. Whatever the reason, the author clearly needs to seek an alternative course for his/her own good.

Okay, rant over. But do have a read for yourself to see what I mean. Really, Sunday Times: if this is a serious advert, please publish something less silly and more appropriate next time.

Disgruntled, London.

P.S. Alternatively, do yourself a big favour and contact me.

Need a copywriter? Discover the 5 Profitable Powers of Persuasive People: Everything You Should Know Before You Hire Your Marketeer