It’s The Age-Old Problem in Marketing: When You Pay That Deposit, You Lose Some Power.

“There’s a three-month waiting list for bookings,” she said. “And you have to pay a deposit of £100.”

I was in a small restaurant in Richmond. The waiters bustled impatiently around me, as if I was in their way. I shifted uneasily. The maître d’ peered at me over the rim of her glasses. I felt like a teenager trying to buy underage alcohol.

“Erm...I’ll, er, take it,” I said, hesitantly. She swiftly snapped my card from my hand, charged it, and confirmed our reservation for dinner on a Friday night in three months’ time.

I left the restaurant with a vague sense I’d just been shafted. Who pays such a hefty deposit for a dinner they won’t even eat for three months? But if other people were paying upfront, then it must be okay. Riiiiiiiight?

Or had I just been a complete muppet?

And that’s the problem when you pay cash in advance - you expose yourself to risk. Even if you’ve got loads of money, as soon as you hand it over before knowing whether something’s right for you, you’ve given away some power.

You’re immediately on the back foot.

You’re vulnerable.

It’s a huge problem in the marketing world. How many times have you been burned by a copywriter who claimed to know what they were doing? And yet here you are, no better off than you were before you hired them?

If only you knew what to look for before you handed over your cash.

If you could find a guide to help you, would you read it?

Thought so. So I wrote one.

Discover the 5 Profitable Powers of Persuasive People tells you what skills and qualities you need to write powerful copy that sells. Once you’ve read it, you know how to apply it to your own marketing, and what to look for in someone you hire.

You can download it here, for free.

All you need to do is click the button on this page and enter a couple of details. Then, have a quick check of your inbox and click the link in the confirmation email I’ve sent you. Once you’ve done that, I’ll send you a link to the guide.

Get Your Copy Here
50% Complete

Just enter a quick few details...

Enter your details below and I’ll send you the Profitable Powers instantly…

I value your privacy and will never share your details with anyone

Get Your Copy Here
50% Complete

Just enter a quick few details...

Enter your details below and I’ll send you the Profitable Powers instantly…

I value your privacy and will never share your details with anyone

As an extra leg-up, I’ll also send you my free daily email series: 37 Steps to Successful Sales. Because, let’s be honest, we all tend to forget stuff we’ve read. We’re busy. But a little reminder each day with helpful tips and advice will help it all gradually sink in.

If you get fed up of my emails (possible, but unlikely), you can unsubscribe. So it’s totally cost-free, and risk-free.

I know sorting your marketing copy can be a pain, and to be honest I’m bored of hearing stories about sucky copywriters and marketers. But this is going to make getting successful copy, more sales and bigger profits a lot easier for you.

Download your free copy now, and you’ll know:

  • What techniques you can use in your marketing for powerful copy that sells.
  • Why these techniques are so compelling to your customers. (Hint: emotion plays a huge part).
  • How not to get hoodwinked by amateurs and waste money on marketing that won’t work, so that you can concentrate on running your business, making more money, AND having more spare time.
  • What real experience and abilities to look for in a good copywriter, so that you know for sure you’ve hired a safe pair of hands who you can trust.
  • What to do to take your marketing to the next level, so you can keep growing your business and get where you actually want to be.
Get Your Copy Here
50% Complete

Just enter a quick few details...

Enter your details below and I’ll send you the Profitable Powers instantly…

I value your privacy and will never share your details with anyone

Here are three good reasons to download it, now:

  • 1

    We all want to feel reassured that we’re making the right decisions...

    ...and reading my report and emails will remove a huge part of that uncertainty.

  • 2

    You’ll know powerful marketing techniques...

    ...so you’ll not only know what to look for in copy that sells, but you’ll be able to write your own - if you want to.

  • 3

    If you don’t, there’s a chance you’ll waste more money...

    ...next time you want to hire someone to write your copy. But if you do read it, you’ll stand a good chance of spending money that’s worth it and getting a great return on your investment.

Get Your Copy Here
50% Complete

Just enter a quick few details...

Enter your details below and I’ll send you the Profitable Powers instantly…

I value your privacy and will never share your details with anyone

P.S. And the restaurant? It was okay. There was a lot of pomp and theatre in the service, but the food was distinctly average. Turns out, when I went through the Trip Advisor reviews in detail afterwards, that a lot of people thought the same. Research is a valuable thing, indeed.

Get Your Copy Here
50% Complete

Just enter a quick few details...

Enter your details below and I’ll send you the Profitable Powers instantly…

I value your privacy and will never share your details with anyone