Look at the image on this page.
Try not to die laughing.
It’s the height of ridiculousness. That poor frigging cat.
It’s so unimpressed with the state of its claws.
It does look pissed off. And who can blame it? It looks like a three-year-old who’s been through its mother’s makeup bag and come out looking like Coco the Clown.
That picture is taken from the Instagram page of a business that sells products to cover and colour your pet’s claws. You can apparently buy up to 40 colours, adhesives and tips to decorate them.
Yes, your cat can have nail extensions.
I literally don’t know what to do with this information. Part of me wants to hit the ejector button and catapult off the face of this crazy planet. Find out if there’s somewhere in outer space with a modicum more common sense.
Part of me is laughing so hard, I’m just happy for the giggle it’s given me.
And part of me is slightly scared to acknowledge that there are people out there who actually buy this stuff.
And that’s the rub.
Personally, I think it’s the stupidest thing I’ve ever seen. But for someone else, it makes perfect sense.
AWESOME! They think. Now my cat can have Barbara Windsor talons, too.
Now, I’m being slightly unfair here. In actual fact, these tabby tips do have a function. They stop your cat or dog from clawing the furniture.
But they still look like tat.
Apparently one of the ‘benefits’ is that you can match it to your own manicure. Plus, they were featured in the Daily Mail, so that says it all, really.
I’ll try not to judge. But my point is, if you can market effectively to a niche, then you’re doing it right.
That’s a powerful thing.
There are buyers out there as drawn to this product as I am repelled. And for that reason, I’m sure this company will do just fine. Which is a good thing, really. Because that cat needs to know he’s not the only mortally humiliated moggy in this world.
Polarising audiences is just one of the tricks up a good copywriter’s sleeve.
Nail that, and your business will fly. (No pun intended.)
It’s just one of the things we do to make sure your marketing works. Without this kind of expertise, most businesses will eventually fail.
Want to make sure this doesn’t happen to yours? Then hire a copywriter who knows what they’re doing.
P.S. Working with a copywriter who knows their stuff is going to help grow your profits, and your business. Even if you sell products to paint a cat’s claws…