Would you trust William Shakespeare to increase your sales?
Think about it.
Shakespeare was one of the most talented and revered wordsmiths of all time. His works are borne of genius.
But are they easy to understand? No, they are not. Because they’re written in an old style of English, you have to decipher the words before getting a clear grasp of what’s being said.
The language – although beautiful – gets in the way of the story. That takes work to read, and many forego the experience of appreciating one of the world’s greatest writers because actually, it’s just too much work.
That’s pretty sad.
Imagine paying someone like Shakespeare to write your marketing copy. Sure, the message will be in there somewhere, but how hard would your prospect have to work to find it?
Let’s face it, they’d give up.
Many copywriters do the same thing. They LOVE words, and craft beautiful copy which sounds pretty but sells absolutely nothing.
Your business needs someone with a brilliant grasp of the written word, a lot of knowledge about marketing techniques that work, and an intuitive insight into human nature.
Your brochures, sales letters, Adword campaigns and advertising all need this approach to get you the specific, measurable results your business needs.
A copywriter who understands and applies this will be your best salesperson.
I approach your marketing copy from your reader’s perspective. It’s not about me, it’s not even about you. The only thing that matters is how your prospect thinks and feels.
That’s how you elicit action.
Whether that’s coming into a showroom, signing up to a subscription, or getting their credit card out to buy there and then. Whatever the medium, the only way to influence your customer is to approach it from their point of view.
To see things how they do.
To speak their language.
If you’re serious about increasing your sales, then you need to work with me.
A copywriter who’s able to deliver your best sales pitch through the written word. Your marketing will talk directly to your customer as if you’re right there in the room with them.
To find out more about what I do, put your details in the box below, so I can send you your free report: ‘Need a Copywriter? Discover the 5 Profitable Powers of Persuasive People: Everything You Should Know Before You Hire Your Marketeer’.
As a little extra thank you for signing up, and I’ll also send you my ‘37 Steps To Successful Selling’ email course.
Both will show you how I approach my work, why it’s so effective, and will cost you absolutely nothing.
You’ve nothing to lose.