Sally O’Sullivan,

Mustang Copy

PERSUASIVE COPY FOR PROFITABLE BUSINESS

Transform Your Marketing
With Powerful Copy That Sells

Need a copywriter? Find out how to maximise your return on investment with my FREE report: Discover the 5 Profitable Powers of Persuasive People: Everything You Should Know Before You Hire Your Marketeer

Need a copywriter? Discover the 5 Profitable Powers of Persuasive People: Everything You Should Know Before You Hire Your Marketeer

Blog

in… Book reviews

I was very pleased to see that the Sunday Times Culture Magazine has finally upped its game with this vast improvement on the clanger it printed on 20th October (see my previous blog article from 30th October). In this new and improved advert for The Writers Bureau which appeared in last Sunday's edition of the […] Read More

in… Book reviews

Factual and emotive, influential and inspiring: Sandberg’s account of women’s roles in the workplace through the ages is both interesting and, for all women, a little sad. The book recounts many real-life examples of sexism, persecution and subtle misogyny that both the author and her female peers experienced during their careers. Throughout the book, the […] Read More

We’re bombarded with news and information everyday. But when it comes to decisions about buying; simple, relevant, effective words are key.Here are some guidelines on to how to write effective copy that influences behaviour. What makes people tick? The key is to appeal to their emotions. People make decisions about buying on emotion first, and […] Read More

in… Book reviews

Bizarre, badly-written, and more than slightly twee: I just had to share this clanger from the Sunday Times Culture Magazine (20/10) with you. My lazy Sunday pub lunch was rather disturbed when I came across this direct response ad for The Writer's Bureau. Drawn to it out of natural interest, I was aghast to read […] Read More

Hello, and welcome to my first blog post on this new website. To mark this special occasion, I wanted to write about something relevant not only for copywriters, but also to life in general. A brief aside for a moment to ponder something... What have you got to offer the world that nobody else has? […] Read More

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