Look at the image on this page. Try not to die laughing. It's the height of ridiculousness. That poor frigging cat. It's so unimpressed with the state of its claws. It does look pissed off. And who can blame it? It looks like a three-year-old who's been through its mother's makeup bag and come out […] Read More
on March 6, 2017
in…
Copywriting,
Human nature,
Marketing
There are few things in life I like more than a good party. If you're subscribed to my list, you'll probably already know that. Last weekend, we had our long-awaited housewarming party. We'd planned it to be a pretty big celebration, because our poor friends have spent the last 18 months having to listen to […] Read More
on February 24, 2017
Have you ever truly embarrassed yourself? And when I say embarrassed, I mean utterly mortified? I've had a few experiences in my life, some of which you'll know if you're subscribed to my list. But the first time it happened to me must have been when I was about 14. Where I grew up in […] Read More
on February 14, 2017
in…
Human nature,
Marketing
This morning I'm in a coffee shop writing to you. Fancied a change of scenery. About five minutes ago, as I sat down, the classic house track The Man With The Red Face came on. It's by a DJ called Laurent Garnier, and IT. IS. A. TUNE. I have to say, I'm a bit surprised. […] Read More
on November 18, 2016
in…
Copywriting,
Human nature,
Marketing
Have you seen Homeland? It's our current series of choice, and it's superb. Claire Danes plays a CIA agent trying to thwart an American prisoner of war, who, after eight years of captivity in Iraq, returns home as a terrorist. It's fast-paced, nail-biting stuff, but what I love most about it is Danes' character, Carrie […] Read More
