Need a copywriter? Discover the 5 Profitable Powers of Persuasive People: Everything You Should Know Before You Hire Your Marketeer
Picture this: your business is booming. Your profits are through the roof.
Your marketing produces more sales than you could wish for. Your working days are easier and shorter than they have been for years.
Your family feel the benefit of the security from your company’s success. You’re able to invest in their future as well as living well, here and now.
Your work/life balance is keeping you fulfilled, happy and relaxed. You have time for whatever you choose: fitness, travel, family or fun. And you can afford to retire sooner than planned.
Life is pretty sweet.
Sound familiar?
No?
Im offering you better sales, increased ROI on your marketing investment. More money in your pocket. Ultimately, a better lifestyle.
Good sales results are driven by advertising, marketing and PR, mostly by effective words.
You need a copywriter who has the skills, knowledge and empathy to make your marketing work its hardest for you.
Why does empathy matter?
It’s a well-known fact that people make buying decisions based on emotion first, then use reason to justify the purchase.
Influence, engagement, persuasion; all this only happens if you get under your prospect’s skin. If you talk to them, not at them.
A direct conversation, like the one I’m having with you here on this page.
I get it; I mean, we don’t know each other.
You need to know that the work I do will connect with your audience, make them take action and bring in the sale.
What qualities does the right copywriter need to have?
Well, it goes over and above being good at writing. It’s about being a people person. Socially and emotionally skilled. Sensitively aware of situations, circumstances, wants and needs. Intrinsically knowing how to present facts to get the action you want.
Add to the melting pot many years spent at the coalface of sales, turning reluctance into acceptance and…bingo!
Nice to meet you.
Marketing, in its simplest form is: ‘finding out what people want, and giving it to them’.
That’s what I’ll do for you.
Here is some feedback from my client, Ben Griffiths:
I recently bought a niche online business that needed a new website and around 5000 words of text. We sell dolls houses and accessories globally (www.minimumworld.com) and have around 50% returning customers who spend a long time browsing on the site. It was really important to us that the text wasn’t just written to help with optimisation, but really added to the experience for the customer so they didn’t feel like they were being sold to, but being helped by fellow enthusiasts.
The project needed to be completed within 6 weeks, and we agreed a timetable including redrafting, all of which Sally met before the deadlines. The first draft Sally sent blew me away, I had tried to write some of the copy myself and with over 50 categories, many of which were very similar, duplicating becomes a real issue. Sally had managed to create completely unique and complementary landing page text for all the different categories. What impressed me most about Sally’s work is that this was an area that she had no prior experience of, and within the first week had identified our customer base demographics, spoken to existing customers and given me a draft style plan.
Since the copy went live, we saw a 26% reduction in bounce rate of new visitors, a 34% increase in how long potential customers stay on our site, and a 21% increase in web sales. At the bottom line, I recommend Mustang Copywriting to anyone who would like to increase sales of your product or service.
Ben Griffiths, Managing Director,
Neatcrown Ltd,
Who’s Who Business Leaders 2012
Of course, getting results for you doesn’t just mean having the right qualities, experience and outlook. That’d be a very easy ride.
Nope, it means hard work.
Research that gets to the core of your business and pulls out the benefits to your customer. Copy written so that the message hits home without words getting in the way.
Copy that persuades.
Otherwise, what’s the point?
Here’s what my client Rachel at HOPE For Children had to say about my persuasive copy:
We worked with Sally just before our peak events season of the year. Sally was professional yet friendly, her time and skills shared were gratefully received and a massive help to our charity. After an informal discussion, I completed Sally’s briefing form and was delighted by the copy which was received ahead of schedule. In fact, as soon as I picked up the email containing the first draft of the copy, I immediately had to write to her – what she did was fantastic!
Sally understood the audience, conveyed the message clearly and gave a fresh approach to our communications; I was excited reading her copy and delighted with the outcome – I wanted to sign up myself! Thanks to Sally, HOPE sent two e-newsletters out to recruit participants for an up and coming cycling event, response to which filled every single one of our places in the event. We look forward to working with Sally again in the future.
Rachel Simkin,
Events and Volunteer Manager,
HOPE for Children
So, I’ve told you what we can achieve together. You’ve heard specific results from my clients.
Can I help you?
You may be wiling to work with me based on what I’ve told you. But if you’ve any further doubts, my guarantee will put your mind at rest.
Sally O’Sullivan,
Mustang Copy
Sometimes we need to test variations to get the outcome we want, and I usually get it right first time. But if not, I’ll do it again.
Success has a price, so my skills don’t come cheap. If you’re looking for someone to just get the job done at the lowest possible cost, I’m not the copywriter for you.
So, if you’re that type of person then please stop reading and google ‘cheap copywriter’.
Good luck with that.
I never give a quote without talking to you properly about what you’re trying to achieve. There is no ‘one size fits all’. Sometimes what you think you need isn’t what will actually get results, so you have to be prepared to take advice.
But if you’re looking for someone to take an in-depth look at your business; someone to assess your customers and your goals and craft powerful, compelling copy, delivered in a format that actually gets results; let’s work together.
I don’t make promises that I can’t keep, so if I don’t think we’re a good fit for each other, I’ll say. That way, we can both go on our merry ways and not waste time.
Sound good to you?
You may not be ready to work with me right now and that’s fine; timing is everything.
So in the meantime, here’s a helping hand.
Click hereClick Here to sign up for my free report: “Need a Copywriter? Discover the 5 Profitable Powers of Persuasive People: Everything You Should Know Before You Hire Your Marketeer”. The report will show you the skills of a good copywriter, and why the methods will work for you.
Yep, it’s free.
As a little extra thank you for signing up, and I’ll also send you my ’37 Steps To Successful Selling’ email course. As well as learning how to improve your sales for free, you’ll get to know me a little better.
I’ll only ever send you relevant and interesting things, and if you get fed up with hearing from me, you can unsubscribe. But as everything I send is a free, easy and helpful read, I suspect you’ll stay.
You have zero to pay, and zero to lose.
Click hereClick Here – a better business lies ahead. You won’t regret it.
Warmest, Sally
Need a copywriter? Discover the 5 Profitable Powers of Persuasive People: Everything You Should Know Before You Hire Your Marketeer
